| Village Hall |
| 255 East Wilson Ave. |
| Lombard, IL 60148 |
| villageoflombard.org |
| Village President William J. Mueller, Chairperson, |
| Trustee Jack O'Brien Alternate Chairperson |
| Jill Payne, Edward Murphy, Steve Wilk, Sr., Marguerite Micken |
| Ex-Officio Members: Yvonne Invergo-Lombard Chamber of Commerce, |
| Skip Strittmatter-DuPage Convention & Visitors' Bureau, Jim Romano-Yorktown |
| Merchants' Association, Mary Eckhoff-Embassy Suites, |
| Terry Young-Hampton Inn, Jennier Evanoff-Studio Plus, Steve Cadaret-Amerisuites |
| Lori Young-Fairfield Inn, Nicole Norwood-Homestead Village, Frank Balisteri/Rashid |
| Batti-Comfort Suites, |
| Dave Compitello-Marriott Residence Inn and Eileen Libb-Towne Place Suites |
| The meeting was called to order at 3:10 p.m. by Chairperson Village President William |
| Mueller. |
| Chair President William J. Mueller, Edward Murphy, Steve Wilk, Sr. and Jill |
| Payne |
| Also present: Skip Strittmatter, DCVB, Kathy McManis, representing the Lombard Park |
| District, Mary Mae Meyer and Rose Roth, representing the Lombard Garden Club, |
| Yvonne Invergo, Lombard Chamber of Commerce and Joelyn Kott, Communications & |
| Marketing Coordinator. |
| The minutes of the September 20, 2007 committee meeting were submitted for |
| approval. Ed Murphy made a motion to approve as submitted. Motion was seconded |
| by Jill Payne. Motion carried unanimously to approve the minutes as submitted. |
| Ed Murphy requested an update on the previous funding that was granted to the |
| Lombard Chamber of Commerce for the Business Expo. The grant was $4,000 with an |
| open ended request for additional funds. President Mueller indicated that the Chamber |
| did not receive any additional funding other than the original $4,000 granted by the |
| Board. He felt that any additional request that came in for more funding was not |
| substantiated. |
| Yvonne Invergo was introduced as a new committee member. Yvonne will represent |
| the Chamber as its new Executive Director. |
| Request For Funds For DCVB Advertising |
| Request for Hotel/Motel funds for advertising in the DuPage Convention & Visitor |
| Bureau's Business Ledger February 4, 2008 Publication. Amount of funding to be |
| determined. |
| Staff submitted an item from the DuPage Business Ledger regarding an ad representing |
| Lombard in a special DCVB insert. Discussion was held about the ad and a |
| recommendation to fund the inside back cover page for a four-color ad, not to exceed |
| $3,100 was made by Ed Murphy, seconded by Jill Payne. Skip Strittmatter added that |
| the insert would be a great piece that additional copies would be used by the Bureau for |
| promotional purposes throughout the year. |
| The vote was unanimous to recommend to the Board of Trustees the funding for the |
| advertisement. |
| It was moved by Murphy, seconded by Payne, that this matter be recommend to |
| the Board of Trustees for Approval. The motion carried by a voice vote |
| Grant Application For 2008 Lilac Time Festival Advertising |
| Request from the Lombard Park District for $12,660.07 from Hotel/Motel funds for costs |
| associated with 2008 Lilac Time advertising. |
| A brief overview of the advertising grant was made by Kathy McManis from the Lombard |
| Park District. Kathy indicated that the Park District was notified that they did not receive |
| state funding for their advertising campaign as in the past. The grant amount requested |
| was $12,660.07 for ads targeted at a 50 mile radius and beyond from Lombard. |
| Ed Murphy questioned as to whether or not the Park District surveys where the visitors |
| come from. Kathy indicated that the Park District has in the past and that they are |
| always investigating new ways to target their visitors and find out where they are coming |
| from. President Mueller indicated that word of mouth and his experience indicates that |
| there are a lot of people who travel from Wisconsin to Lombard during Lilac Time. Mary |
| Mae Meyer also indicated that it is the Garden Club's experience that a lot of people |
| come from that area as well. The committee suggested that perhaps an ad in West |
| Suburban Living or Chicago Magazine may also be a good place to promote Lilac Time. |
| A motion was made by Steve Wilk, Sr., seconded by Jill Payne to recommend a grant |
| for costs associated with Lilac Time advertising to the Lombard Park District in an |
| amount not to exceed $13,000. The motion carried unanimously. |
| It was moved by Wilk, Sr., seconded by Payne, that this matter be recommend to |
| the Board of Trustees for Approval. The motion carried by a voice vote |
| Grant Application From Lombard Garden Club |
| Request for $ 6,000 from Hotel/Motel funds for costs associated with the 2008 Lilac |
| Bush Program. |
| The Lombard Garden Club submitted a grant for costs associated with the free lilac |
| bush program in the amount of $6,000. President Mueller announced that this funding is |
| already in the budget. |
| Four hundred lilac bushes are given away annually from the Village to residents. This |
| year there will be 17 varieties to choose from. Rose Roth and Mary Mae Meyer were on |
| hand to answer questions on behalf of the Garden Club. They indicated that they were |
| going to hold the sale on Thursday evening to attract commuters who may be unable to |
| attend on the weekends. They are also looking at new ways to promote the club and |
| the sale in general. Some examples discussed were the Lilac Time Arts & Craft Fair |
| and the Farmer's Market. |
| Ed Murphy questioned whether or not this program has outlived its purpose. President |
| Mueller and the Garden Club representatives all agreed that it is a good community |
| event that is enjoyed by a significant group of people. To help promote the event to |
| more new residents, the post cards that are send from the Village asking if new |
| residents would like a “Welcome Book” will be redesigned to double as a coupon for a |
| free bush. These are only sent to new residents and it will give us an idea as to how |
| many are coming from this source as well as how many are coming from the Lombard |
| PRIDE coupons. |
| A motion was made by Steve Wilk, Sr., seconded by Ed Murphy, to approve a grant in |
| an amount not to exceed $6,000 for the Lombard Garden Club. The motion carried |
| unanimously. |
| It was moved by Wilk, Sr., seconded by Murphy, that this matter be recommend |
| to the Board of Trustees for Approval. The motion carried by a voice vote |
| Request From Lombard Park District For Tent Funding |
| Request for $ 6,950 from Hotel/Motel funds for a 30' by 60' tent to be used for |
| Village/Park District events. |
| A letter was submitted by the Lombard Park District for consideration of funding a new |
| community tent that would be shared by the Village and the Park District. The Park |
| agrees to store and maintain it if the Village funds it. |
| A motion was made by Ed Murphy, seconded by Jill Payne to recommend funding for a |
| community tent in an amount not to exceed $6,950 to the Board of Trustees for the |
| Lombard Park District. The motion carried unanimously. |
| It was moved by Murphy, seconded by Payne, that this matter be recommend to |
| the Board of Trustees for Approval. The motion carried by a voice vote |
| President Mueller indicated that a new schedule of meetings was being proposed to that |
| the committee does not have to keep cancelling or rescheduling meetings. The |
| committee will now meet quarterly on January 17, April 17, September 18 and |
| December 18 for 2008. A letter will be sent to community organizations alerting them to |
| the meeting dates so that grant requests may be generated accordingly. |
| Skip handed out DCVB calendars to the committee and commented that Lombard |
| seemed to have done well for the holiday shopping periods based on personal accounts |
| and unscientific data. Numbers are not yet in to compare with the prior year. |
| She also mentioned that she is planning a FAM tour in the next quarter. |
| The meeting was adjourned at 3:16 p.m. with a motion by Jill Payne, seconded by Ed |
| Murphy. Motion carried unanimously. |
| Respectfully Submitted, |
| Joelyn M. Kott |
| Communications & Marketing Coordinator |
| Staff Liaison |